日臻，從每日出發，逐步臻至美好。
品牌名取自「日益精進」之意，象徵我們對生活與茶的態度——用心、溫柔、堅持不懈。

我們相信，茶不只是品飲，更是一種生活的節奏。從清晨的一杯熱茶，到午後的輕泡時光，茶是一種讓人放慢腳步、找回純粹的方式。

新東方茶日常，溫暖正在發生。
我們從東方茶文化出發，融合當代設計語言與環保包材，打造屬於現代人的茶體驗。不必拘謹、不需繁複，茶可以年輕、自然，也可以優雅、靜好。

來自高山的祝福，細膩進入你的日常。
日臻茶品的茶葉來自自家位於台灣阿里山與梨山的高山茶園，海拔1,600公尺與2,000公尺以上。天然純淨的環境、手工細緻的製程，讓每一片茶葉都成為自然的贈禮，也是我們對品質的承諾。

日升月恆，昭昭之宇。
旭日微光是日臻的靈魂色調，象徵希望、朝氣與生活的無限可能。
我們期望陪你，從每一杯茶開始，與自己、與世界，溫柔相遇。

Sunrise, step by step, toward something better.
Our name Rìzhēn comes from the idea of daily refinement — a reflection of how we approach both tea and life: with care, patience, and quiet intention.

To us, tea is not just a drink — it's a rhythm of living.
From the morning’s first sip to the stillness of the afternoon, tea helps us pause, breathe, and reconnect with simplicity.

A New Oriental Tea Ritual — Gentle, Grounded, and Present.
Inspired by traditional Eastern tea culture, we blend contemporary aesthetics with sustainable materials to create an approachable, modern tea experience. Tea can be elegant, yes — but also natural, light, and young.

From High Mountains to Your Heart — Tea as a Gift of Nature.
Our oolongs are grown on our family-run tea gardens in Alishan (1,600m+) and Lishan (2,000m+) — where pure mountain air and slow crafting meet. Every leaf is a tribute to nature, and a promise of quality in every cup.

Sunrise, Steady, and Everlasting.
Our visual identity draws from sunrise hues — soft light, quiet strength, and endless beginnings. Let tea be the way we meet the world, gently.